
Most organizations that find themselves on the move, growing and in the news, leverage tried-and-true strategic marketing practices. One of my more favorite case studies is Apple, Inc. For years, the company has focused on having “cool” and “insanely great products” to offer its customers with every new product launch. Apple’s campaigns are arguably some of the most successful strategic marketing programs of the past 20 years.
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- Business Management - Marketing/Sales

Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.