This Branding Suite Makes a Great Impression (Includes Video)
If your studio’s core business is strategic brand management, and you want to convey creativity and innovation, then it is very important that you make a great impression. This suite for Saad Branding+Design’s own rebranding does precisely that with boldness and drama.
The black-and-white palette is chic and minimal. The unexpected message printed with glow-in-the-dark ink adds a playful touch, as well as a literal reminder to think about the importance of branding. Every element was conceived and executed to support this idea.
From postcards and brochures to envelopes and stickers, the design team thought of everything and brought it all together coherently.
This branding suite from Saad Branding+Design was printed by Centro Gráfico Ruy Barbosa, Brazil, Controlce+controlve Design, Brazil. The paper used was Crane's Lettra Ecru White, Legion Arches Black, Suzano Sulfite and Couché Liso White.
Click on the YouTube video below to learn more about this identity piece:
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.