This Magazine Subscription Has No Co-Pay
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D. Eadward Tree
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Most industries have lots of creative people who focus on how to sell the companies' products and services.
But in my industry, magazine publishing, some of the most creative work goes into figuring out how to give our products away.
Many people enrolled in employer-sponsored health insurance plans run by Aetna received an offer last week that may have looked too good or too unrelated to
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