The Transformation of Newspapers to Multi-Media Publishers
When most people think of newspapers, they think print, yet, in 2012, newspaper media is about a multi‐platform, multi‐media series of locally dominant information products. In modern, technological terms, newspapers serve up aggregated, curated, hyper‐local content and deliver it directly to consumers. That has always been important and it continues to be valuable. Today, newspapers deliver advertising on all fronts with creative integrated approaches to further meet customer needs. Publishers become more competitive by transforming to multi-media publishers and serving as local digital agencies.