The Rule of Holes...and Paper Rolls
The First Rule of Holes is: “If you find yourself in a hole, stop digging.” If you Google “Rule of Holes” you’ll find lots of additional rules, and several different versions of the Second Rule of Holes, but to my way of thinking, the Second Rule of Holes is: “When you stop digging, you’re still in the hole.”
Jack Miller is founder and Principal Consultant at Market-Intell LLC, offering Need to Know™ market intelligence in paper, print and packaging. Previously, he was senior consultant, North America, with Pira International.
Known as the Paper Guru, Jack is the former director of Market Intelligence with Domtar, where he also held positions as regional sales manager, territory sales manager and product manager. He has presented at On Demand, RISI’s Global Outlook, PRIMIR, SustainCom World and at various IntertechPira conferences. Jack has written for Printing Impressions, Canadian Printer, Paper 360, PaperTree Letter and Package Printing, along with publishing a monthly e-newsletter, MarketIntellibits.
He holds a Bachelor of Arts degree in Economics from The College of the Holy Cross and has done graduate studies in Statistics and Finance.