The Romance of Wedding Ads
I think the most enjoyable aspect of the wedding to decide is the cake because of all those samples! But it still comes down to style with the cakes. Do you want a funky and creative color scheme or an elaborate white multi-tiered confection? Based on your answer, the choice is clear between Sophie's and Melitsa's. By the way, note the different font in Sophie's ad, further reinforcing that this bakery can deliver for people who want a creative approach.
Another category of wedding ads is venues. In this case, businesses tend to focus on their strengths. The Waterloo Inn zeroes in on the reception--the elegant tables, linens, flowers, etc. Their tagline is "every moment, every detail."
In contrast, Lambermont conveys the drama of their property at dusk. It look like a grand castle.
When it comes to flowers, Pink Poppi offers something a little different and claims to have "style." The presentation of the product is unusual (we expect to see a bride holding them) and the font is modern, supporting the business's claim.
Further along the spectrum, Jane Marshall is clearly for those brides who want to be different and make a statement. The bouquet featured is orange, yellow and green instead of the standard white or pink. However, the ad follows tradition otherwise, using serif fonts, showing a white wedding dress and using a large, dominant image.