The Romance of Wedding Ads

Since June is such a popular month for weddings, we thought it would be nice to review a few ads for this category. We get many requests to design ads for the range of wedding-related businesses but I didn't realize how many until we requested some files to review for this blog post. As I looked through the dozens I got from our team, it was not a surprise to see that virtually all the ads are for jewelry, flowers, cakes, photographers, dresses, venues and planners.

As a rule, wedding ads are traditional. They featuring symbols like rings, flowers and cakes. Fonts are serif and often resemble invitation calligraphy.They have a single or main image rather than busy layouts. And if they are not romantic, they don't sell.

The key thing to note about the ads is whether the style speaks to "the dream" that the bride, groom or other decision makers have for the big event. Let's not kid ourselves, it's the bride most of the time! An instantaneous connection has to be made. For example, if hot pink daisies are featured and you want a formal, evening wedding, you will turn the page or click over to another website.

Nothing drives home this point better than ads for wedding dresses. Brides will visit stores that feature dresses in a style they like. Below you see two ads with elegant dresses, both of which are traditional and have modern twists. These places are probably not right for the couple that wants a sunset beach wedding or to have the ceremony performed as they jump out of an airplane.