The Next Wave of Cross-Media Communications: A Perfect Storm

The recent recession, technological advances and the rapid cultural shift to real-time communications have created the perfect situation for change in marketing strategies, priorities and services. Smartphones are enabling “always-on” consumers and knowledge workers to consume more electronic media and to proactively participate in social media with photos, videos and real-time messaging. The wholesale shift in how consumers and knowledge workers communicate and respond to various offers has prompted marketers and advertisers to react by delivering more integrated campaigns across a variety of different media—including Web, mobile, social and print channels.