The New Soft Proofing System You Should be Using
Remember when sending a client a physical proof of a print job was a chargeable service? That seems to have disappeared when we went to electronic distribution and suddenly clients started expecting a free emailed PDF proof. Many challenges arose with this system due to color inconsistency, productivity loss due to multiple revisions, etc.
Today’s soft proofing systems offer convenient sharing, color accuracy thanks to screen calibration, automation, enhanced project monitoring, and other benefits that improve your workflow and reduce costs.
How can you implement a system like this in your business? Here we spoke with Dan Caldwell, President of Remote Director, on the latest soft proofing innovations and how they can be the solution you’ve been looking for.
Want a preview? Before you read this take a guided tour of Remote Director.
PIA: What are the downsides of traditional soft proofing?
DC: Most people feel that a PDF proof displayed on a monitor should cost nothing. But this has been eroding our value and profits as print providers. It used to be that the physical proof was like a signed “contract” for what we would deliver to our customer as the final job. These contract proofs had value and were charged for as part of the prepress costs.
However as desktop publishing and CTP removed the need for creating film-based proofs, we shot ourselves in the foot by devaluing the cost of professionals in prepress. To regain prepress value, we can’t un-ring the bell of emailing free PDFs, but we can offer a better solution to restore value to the client, improve productivity, and create an automated audit trail for comments, revisions, and signoffs that were previously hidden in various email threads..
PIA: What is the solution?
DC: Using today’s soft proofing systems, we provide a server-based solution where the final full-resolution files from prepress can be stored for all stakeholders to review. These systems eliminate the need for low-resolution files to be created along with the duplication required by email.