The New Normal is the Old Normal: People and Personalities -Thaddeus B. Kubis

By Thad Kubis

I think personalities drive many businesses and many business segments. I don’t have any scientific proof of this, but—based on my experience—it just seems to be the way of the world. Some examples perhaps will provide proof of concept: Steve Jobs, Apple; Tom Watson, IBM; Larry Ellison, Oracle; Mort Zuckerman, U.S. News and World Reports; and Rupert Murdock, News Corp.

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Thad Kubis Author's page

Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.