The 'NEW MBO America'—What Does It Mean?
Modularity: Because of shorter finishing runs and the need to finish a wider range of products, MBO America revamped some of its core folding lines and introduced the M80. The M80 allows the user to start production with a "base" configuration and add additional folding, feeding, or sheeting units (for different finishing formats) at a later date. The M80 is currently the only folding system on the market with this capability.
Like all of the traditional finishing systems manufacturers, MBO and MBO America are confronted with a print market that is radically different from the past and undergoes production "shifts" at a much faster rate. The key to success then hinges on how well a manufacturer understands and adapts to these new market realities. In MBO America's case, they've gone back to school and come out with a whole new toolkit that better fits today's market.