The Jim Beam Wood Label (Includes Video)
This week, PaperSpecsGallery.com features Jim Beam Wood Label. Someone must have felt intoxicated when they found this substrate from Graphic Wood Technologies. The 13-pt. Text Cherry Sheer Veneer makes for a spectacular Jim Beam Wood label on this bottle of American Stillhouse Limited Edition Bourbon Whiskey.
Jim Beam’s design team created a textural label that highlights the beauty of the wood grain. The distinctive look is perfect for a limited-edition offering and will certainly stand tall on the shelf. A topper of grosgrain ribbon with "wax" seal is a great touch that further enhances an exclusive feel. Being able to see a wood grain on the back of the label adds even more notes of quality.
Excellent typography and that "torn-edge" diecut lend an earthy and authentic character. The fact that the labels can be digitally printed, diecut inline and automatically applied to the bottles is a unique advantage from the production side.
Click here or below to watch the YouTube video of the Jim Beam Wood label:
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.