The Future: People Convergence!
We all get caught up in technology. Technology is a great motivator and an even greater avenue to spend money. Believe me, I don’t have any problems with technology; I love it and am normally one of the first to engage the latest gadgets.
The ultimate gadget is not that new, but greatly improved, will last more the 18 months before it is out of date and favor and is perfectly linked to graphics, printing and media convergence. The true next big thing is...people convergence.
We may gain productivity improvements when we adopt new technology, but, to be honest, we now need to start to understand that our true future lies in the technology of people—our workers, the staff we will all hire to manage, operate and develop the latest in technology. You will see the benefit of the greater sum of productivity and creativity when people are in involved in the process.
I am a trustee of the Graphic Communications Scholarship Foundation (GCSF). We trustees strive to keep the talent, new and improved, flowing to the graphic, creative and print verticals.
Each year, our ALL-volunteer organization provides grants to local students who are entering college. We review each candidate’s portfolio and make sure that the best of the best are selected, but not based only on their talents—each applicant needs to provide letters of reference and a brief, but telling ,self-appraisal.
We host a first-class awards event via ongoing support from Hearst Magazines, which provides its state-of-the-art New York City theater for our annual event (this year to held on June 20, 2012). GCSF has also linked up with the IDEAlliance to sponsor a “holiday” event, generating additional funding.
GCSF partners with many other like-minded groups that support the ultimate in technology and our future students. Any donation provided by any source is 100 percent used to fund scholarships. Yes, that is correct—100 percent. No one is paid a salary; when needed, we trustees share in the cost of operation, our supporters assist with nearly all our needs and those costs that we can’t “get covered,” well the trustees cover the need.
Take a look at this video and you can see, hear and in some ways feel the story of this organization. Better still, go to the website and make a donation to enable the GCSF to expand its award program and provide the needed base for the true future of our industry and media convergence—people.
“GCSF is all about people—young people! It is our mission to both fund and mentor young talented students in the New York area who want to study graphic arts. We accept donations for awards that can be named after the donor, and we proudly select the best students in the area. Please join our cause; we’d love to have you as part of our scholarship giving family,” says David Luke, president, Graphic Communications Scholarship Foundation.
Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.