The Deadly Law of Inflation...Revisited. Time to Raise Printing Prices -Carl Gerhardt

By Carl Gerhardt

A few weeks ago, I wrote a blog entitled, “Overcome the ‘Deadly Law’ of Inflation with Decimals.” It might be time to revisit this topic in light of some recently published information.

The latest figures from the Department of Commerce show the Consumer Price Index averaging 5.7 percent for the past six months and 8.5 percent for the last three months. So, even if you instituted a price increase on Jan. 1, 2011, it might be time to consider another if that first one was in the 3 precent range.

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Companies:
Allegra Network

Carl Gerhardt Author's page Carl Gerhardt is the chairman of Alliance Franchise Brands LLC, the parent company of Allegra Network LLC and Sign & Graphics Operations LCC, and a world leader in marketing, visual and graphics communications, linking more than 600 locations in the United States, Canada and United Kingdom. The company’s Marketing & Print Division, headquartered in Plymouth, MI, is comprised of Allegra, American Speedy Printing, Insty-Prints, Speedy Printing and Zippy Print brands of marketing, printing, mailing and Web services providers. Its Sign & Graphics Division, headquartered in Columbia, MD, is comprised of Image360, Signs By Tomorrow and Signs Now brands of sign and graphics communications providers.

Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.