The Best New Direct Mail Technology - Advice from The Experts!
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In the direct mail industry, technology has evolved from your basic, traditional direct mail package to one that is variable and often generated across multi-media. Quick Response (QR) codes, variable color personalization, augmented reality, and personalized urls are just a few tools that have helped direct marketers raise the bar on improving results and efficiencies within their direct mail programs. So with all of these new tools in the marketplace, it makes it difficult to decide what to test first.
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