The Art of Marketing: Social Media and Word of Mouth
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kellyglass
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%20distribution ----->%20profit%20 %20(and%20back%20around%20again). If%20you%20are%20going%20to%20interrupt%20everybody,%20then…%0D%0A%0D%0Ahttps%3A%2F%2Fwww.piworld.com%2Fthe-art-of-marketing-social-media-and-word-of-mouth%2F" target="_blank" class="email" data-post-id="40495" type="icon_link">
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Continued from here.
Seth Godin on "Leadership and Creativity"
Advertising is about interrupting as often as possible average people with our average product. As long as we make more than we spent on production, media, etc., the cycle continues: ads -----> distribution -----> profit (and back around again). If you are going to interrupt everybody, then you better sell something everybody wants.
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