The 4 Cs of Super-Charged Marketing Campaigns
Companies in today’s competitive market must be aggressive in their strategic marketing and climb to the top. It’s not smart to allow a lack of focus and consistency to creep into a marketing team’s campaign.
Since we live in a very transparent marketplace, it’s not possible to sit on the sidelines hoping that things will come back your way. Consumers of goods and services simply have too many alternative choices—in both industrial and consumer products—and will do business with those companies that meet their needs precisely.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.