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I like to believe that most people in sales and service try hard to help customers and prospects make good decisions, but sometimes the people serving me use the same approach they do with everyone else. Why? Because they are not communicating with me the way I want and have a one-size-fits-all mentality. They are not conscious of the other person.
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Michael Casey
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Michael Casey is the founder of Survey Advantage and strategic partner with several printer associations and franchises. By leveraging information from a printer’s estimation and production software, Mike’s business has helped hundreds of printers automate their customer feedback and lead generation process. He may be reached via e-mail or (401) 560-0311 ext. 103. Read printer case studies on the Survey Advantage Website.
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