Specializing Often Creates Stronger, Faster Growth
Specializing is one of the most difficult strategic decisions you can make. Often a company’s need to consider this strategic change is driven by not achieving its objectives. Senior executives say, “We’ve got to do something differently than what we’re doing now!”
This can be a less-than-perfect mindset to make this type of decision because expediency can rule the day, whereas cooler heads might produce a superior strategy. On the other hand, sometimes the pressure of “getting something done” now can be a valuable catalyst for driving positive change and innovation.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.