Restaurant Website: How to Serve It Nice and Hot?
- 95% of independent restaurants do not have a mobile website
- 40% do not have menus that can be read online
- 50% do not even have a standard website
(Research conducted by RIMS) According to the National Restaurant Association, 50% of all full-service restaurants that have a web site use it primarily to offer consumers information about the restaurants and provide location details. This, I believe, is insufficient for customers who want to do everything online, from looking up restaurant locations on maps, checking out menus, reading customer reviews to booking tables online. With that in mind, here are some tips for restaurateurs planning to develop their websites to attract a lot more foodies online.
- Make the website simple and logical
Keep the design simple, without any clutter. The information should be easily available to customers to help them make a quick decision.
Flash might give your website a jaw-dropping look, but it makes the pages take a long time to open and this delay could cost you customers. Secondly, it is not that search engine-friendly, so it will not rank as well compared to other sites. Don't forget to use colors effectively. For example, red and orange are considered warm colors and used in many restaurant websites and décor.
- Focus on navigation
Most potential customers visit restaurant websites to find hours of operation, phone numbers to make reservations and directions to locations. Therefore, it is a good idea to have answers to these queries on your homepage. Having a map image means customers get directions before they have even asked for them! A restaurant website is an excellent vehicle to collect the email addresses of potential customers, foodies and amateur chefs who would like to subscribe to your newsletters to get interesting recipes and tips, event updates and promotions. As noted by the consumer survey conducted by BizGrader, 60% of consumers feel more loyal to a restaurant when participating in their email club. People who opt in or subscribe will probably turn out to be your biggest brand ambassadors, helping to spread the word about your upcoming wine festival or holiday dinner! Don't miss the opportunity—be sure to have an email subscription form on your homepage.