Repurposing Content

6. Think content all the time.

When we receive positive feedback from a client, I ask, "Can we do a case study?" When Kelly talks about the event she's organizing, I ask, "Can you write a blog post?" When I read something interesting, I wonder if it will be of interest to my audience and if I should tweet it. When I read a LinkedIn discussion about our industry, I'll send it to a sales person and ask if they'd like to comment. Instead of just sitting down once a month and trying to plan out content (though that's useful too), it helps to respond to cues around you and see how you can make the best of material that's already floating around (only it may not have been pinned down and written out yet).

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