QR Codes: One in Five Consumers Can’t Be Wrong
You might call them ugly. But pretty or not, those little squares are nearly everywhere—on business cards, in magazine ads, on billboards, and even websites. And while only one in four people know what they are actually called, nearly everyone you ask has seen them.
The big questions have always been:
- How effective are QR codes?
- Are people using QR codes?
- What are they looking for when they scan a QR code?
Well, I have some answers for you.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.