Production Inkjet: Work It Baby-Mary Schilling

By Mary Schilling

When evaluating inkjet equipment remember to look outside of your normal book of business. Or, if you already own production inkjet and need to fill press time with nice value-added business, there are areas of printing which you can incorporate into your offerings that will demand a higher price. The key is to look at printing that is designed with a marketing strategy beneficial to your customer—customized, personalized and low run. High-speed production inkjet has changed the old sales model of “sell quantity,” to “sell quality” messaging. Your sales staff should be creating relationships, and helping customers create a customized marketing message throughout their printing.  

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Mary Schilling Author's page Mary Schilling works with all the elements of the digital process-from conventional and inkjet technologies to fluids and substrates-and provides technical support to print providers on optimizing print quality while lowering total print cost. Understanding the dynamics of the digital marketplace, and the incredible growth and advancements in inkjet technology, Mary provides customers with print quality, color gamut, fluid consumption, machine and print quality analysis, utilizing G7 methodology. She also works with inkjet fluid and machine developers to align paper development of new, innovative inkjet substrates. As the owner of Schilling Inkjet Consulting, she consults with fluid and inkjet machinery suppliers and end users on how to improve color and print quality for paper, plastics, metal, fabric and glass with UV, solvent and aqueous inkjet fluids. Mary received Innovator of the Year awards from the Flexographic Technical Association and from Xplor International for her efforts in closing the gap between document printing and digital packaging. She is G7 certified and a member of the IDEAlliance Print Properties Committee.