Production Inkjet Is Not Ready to Save Your Life
Anytime you talk to a customer about switching to inkjet, have a face-to-face conversation with them with the actual product requirements, not just cost. All needs of the project must be discussed, not just that it will be more economical (for the customer or printer) to go this way.
I was very disappointed to hear that, for more than a year, not once did any of her printer’s staff talk to her about the “differences” with inkjet, and explain how the paper, weight, ink type, colorant, chemistry, TAC and machine all will be different than conventional printing. Never once did the printer discuss her image and color quality requirements and “diagnose” her needs. For her, it was like seeing many different Dr.’s who didn’t understand her ailment.
After an inkjet 101 discussion, she now understands the differences and, for her requirements, inkjet is not the way to go.
Production inkjet is a wonderful technology for many types of printing, but it is not right for everyone. The print requirements must direct the process. Or, in medical terms, you cannot “treat” something properly if you don’t have an accurate diagnosis.
Have you trained your print sales staff to diagnose the right print treatment for your customers? It could mean the difference between life or death...