Printing Trend of the Year: Laser Diecutting
Due to the nature of the laser beam that burns through the paper, you usually see a light burn mark on the back of the sheet. Darker papers hide this quite nicely and the higher-end machines—especially the Highcon—include air and suction tools that make it hard to detect those burn marks.
Beyond diecutting, these tools are also fabulous for laser engraving—the laser cutting depth is set lower for this purpose and the results are astounding.
As the laser is a versatile tool you can cut or engrave more than just paper—think wood, acrylic...
If you decide to partner with another provider, buy your own, or just want to sit on the sidelines for a bit and watch the developments, make sure to talk to your clients about this trend. Show them samples and reaffirm your position as their go-to service provider.
Sabine Lenz is the founder of PaperSpecs.com, the first online paper database and community specifically designed for paper specifiers.
Growing up in Germany, Sabine started her design career in Frankfurt, before moving to Australia and then the United States. She has worked on design projects ranging from corporate identities to major road shows and product launches. From start-ups to Fortune 500 companies, her list of clients included Oracle, Sun Microsystems, Deutsche Bank, IBM and KPMG.
Seeing designers struggle worldwide to stay current with new papers and paper trends inspired Sabine to create PaperSpecs, an independent and comprehensive Web-based paper database and weekly e-newsletter. She is also a speaker on paper issues and the paper industry. Some refer to her lovingly as the "paper queen" who combines her passion for this wonderful substrate called paper with a hands-on approach to sharing her knowledge.