Printers Make the Worst Marketers
Have you ever noticed how key words are added to the headlines when someone is selling a house or a car? Using lines such as “Builders Home” or “Mechanic Owned and Driven” seems to peak the interest of customers.
Well through the years, I have had some very close friends that were mechanics, builders or general contractors. They spent their day building, remodeling or repairing various projects for their customers. When they finally pulled into their driveway late each evening, it would be highly unlikely to then find them doing maintenance or repairs on their own vehicles or pulling the tools from the truck to knock off a few items on the wife’s “Honey Do List” around the house.
Darren has worked in the printing industry for 30 years and spent more than 12 years at two of the nation's leading high-end commercial printers: Bradley Printing in Des Plaines, IL, and Williamson Printing Corp. in Dallas, TX. During that time, he operated conventional and UV 40˝ sheetfed presses and also successfully managed a $15-million pressroom equipment transition. Darren also was Lead Press Instructor for Heidelberg, where he directed specialty equipment startups and was involved in all aspects of the printing process by teaching both instructor and pressroom employees.
In addition, he served as a troubleshooter for various printing companies in the U.S., Canada and Mexico. As operations manager for a start-up specialty folding carton company, he played a key role in achieving more than $6 million in sales within two years. Currently Darren is president of D.G. Print Solutions, a consulting firm that supports printing companies of all sizes. He specializes in growth development planning, pressroom color management and pressroom training through specialty print applications.