Printers, Companies and the Lesson of a Bottler’s Appealing Label
Five years ago, the average American was exposed to 247 commercial messages each day, according to Consumer Reports. This year, the average consumer will see or hear 1 million marketing messages—that’s almost 3,000 per day. No human being can pay attention to 3,000 messages every day. I know I don’t.
The Better the Story, the Better the Brand
The biggest problem with much of today’s market advertising is that it fights for people’s attention using the tactic of interruption.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.