Printers Are in Consumers’ Blind Spots
I can’t remember why I asked my friend Phyllis where she gets her business cards printed, but it turns out she goes to Staples. Phyllis is a mortgage attorney who has her own business.
That led me to ask if she’d ever heard of some of the online printers, like Vistaprint or 48hourprint. Nope. Nada. She didn’t know what I was talking about.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com