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Thanks to Jeffery Jones, who raised the issue of making the transition from print service provider (PSP) to marketing service provider (MSP) in response to my plea for ideas for blog posts. Well, Jeff, here goes nothing.
I think printers should be printers. I don’t think it’s a good idea to try to reinvent yourself as a marketing service provider and run the risk of alienating potential customers who are marketers. I know I am probably very unpopular right now, having said that, and I expect a lot of you out there will disagree. That’s OK.
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- Business Management - Marketing/Sales
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