Print Buyers ♥ Printers Who...
In honor of Valentine’s Day, I thought it fitting to list some of the reasons why print buyers love their printers. Consider it a cumulative Valentine to the printing industry, courtesy of print buyers everywhere.
Print buyers love printers who...
♥ Deliver what they promise
♥ Have buyers’ backs
♥ Respond to phone calls or emails quickly
♥ Move mountains to get priority jobs done
♥ Share industry news and articles that are relevant
♥ Make them look good to their boss
♥ Bring fresh ideas to them
♥ Recommend ways to do jobs more efficiently
♥ Are by their side on press OKs
♥ Work with them to solve problems
♥ Treat them like they’re the only customer in the world
♥ Are confident in themselves and in their company’s abilities
♥ Consistently add to their knowledge base
♥ Act professionally
♥ Are people of integrity
♥ Are totally trustworthy
♥ Don’t badmouth the competition
♥ Are willing to accept responsibility
♥ Work hard to fix something that’s gone wrong
♥ Take the time to get to know their company
♥ Say thanks for the business
♥ Give them a heads up about pending changes in technology
♥ Follow up to RFPs
♥ Touch base after jobs are delivered to see that everything went well
♥ Can be counted on
♥ Deliver consistent quality
♥ Know how to communicate
♥ Introduce them to other professionals to network with
♥ Make it fun doing business with them
Thinking back to the many terrific print reps with whom I worked over the years...thank you, and all of the other stellar reps out there. You do your industry proud.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com