Who's the Boss?
If you promise not to tell anyone else, I'll let you in on a little secret: an easy way to impress your print customers is to show them who's boss.
I'm not kidding. Customers feel more appreciated, more valued if the company brass makes itself known to them.
You may be the most experienced, most successful print sales rep on the face of the earth, but unless you are also the company president, your star doesn't shine as brightly as that of the Big Cheese.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com