Print as the Launch Pad—Kismet or Ka-Boom?

Print is no longer paramount. But it is a partner.

So we watch in wonder at Aurasma, Blippar, Clic2C, Daqri, Documobi, Enlighten Smart Poster, Touchcodes, Zappit, AR, iQR, NFC, and more.

We are either condemned to live in interesting times, or we are enlivened by them.

I look forward to seeing you in February and ask you to watch this charming holiday shopping video from JCPenney and muse to yourself—the printed tag is just one part of the overall campaign, and yet, without it the whole idea fails. Print is the essential launch pad to a fully immersive multimedia marketing experience.