Paper Trail: To Austria and Back Again
Daily Hotel newspaper and activities packets — I am mixed on this one, too. On the one hand, it’s nice to read the material and review options will sipping your morning coffee. On the other, it would be nice to have it on my cell phone for continued reference. I think both options given to guests is essential.
Newspapers — Could be done digitally, but again, not a valid option when people are there to get away from the connected world. Print wins here from the standpoint of only receiving data and not interacting with it. Keepign abreast of things while on vacation is nice, but doing something about it defeats the down time the vacation should be giving one.
A beautifully printed hotel book — At the end of our stay, the owner of the hotel personally handed us a coffee table book about the hotel and the region. This was perhaps the best piece of marketing I saw the entire trip. It is something we have on display in our house to share with others and keep the hotel and the great experience fresh in our minds. It was so tastefully done that our impression of the hotel grew from the already high perspective we had for it. If they had asked to send a PDF to us in place of the book we would have said no. The printed book could not be matched in this situation.
Hotel packet from the Hotel in Salzburg — We spent one night in Salzberg and selected a decent, but inexpensive hotel option. We did not expect much and did not receive much. They presented one sheet of paper with basic information. It was not very well put together. I guess you get what you pay for. Would I return to that hotel? Maybe, but certainly would have no fond memories of it.