The technology exists and is used throughout the media world to integrate nearly any event—including drupa—with print, multimedia, video, interactive sites and more. Just look at HD camera technology.
According to an article in the March issue of WIRED, the most recent installment of “The Hobbit” has been captured by The Scarlet, a very exciting HD video system that can be customized for nearly any need. Link that video to print-based technology, such as Digimark, QR codes, Snap tags, video control panels, augmented reality, and interactive banners, all of which offer 3D and 360-degree views, and you have begun the process of integration and media convergence
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Thad Kubis is an unconventional storyteller, offering a confused marketplace a series of proven, valid, integrated marketing/communication solutions. He designs B2B or B2C experiential stories founded on Omni-Channel applications, featuring demographic/target audience relevance, integration, interaction, and performance analytics and program metrics.