Newspapers: the Answer is Not Print or Digital; it's Integration!

At the third annual Mega-Conference, a collaborative effort between Local Media Association, Inland Press Association and SNPA, it was clear that becoming digital agencies for local advertisers is a priority for newspaper publishers but print is still very important to their business. The print audience is still solid, but it is clear that it will continue to shift with more digital choices. In fact, industry experts believe most publishers will have as much as 50% of their digital content consumed via mobile devices by 2015.