News Publishers' Business Model for Digital Success
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kenswanson
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The addition of digital agency services is something that every local media company should consider in 2012. - "The Local Digital Ad Agency: Emerging Opportunity for Innovative Media Companies," the Local Media Innovation Alliance, December 2011
To better serve local advertisers and compete for online advertising dollars, adding digital agency services is a major opportunity for news publishers, but achieving profitability is the real challenge.
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