Multi-Platform Marketing Strategies to Maximize Thanksgiving Sales
Due to the short holiday season and evolving shopping habits, marketing efforts of businesses will be fiercer and will involve mobile and social media. Shoppers will be incentivized with more shopping hours on Thanksgiving Day and amazing deals available on multiple shopping channels.
Print governed by Thanksgiving ads:
This singular day marks the beginning of holiday period and can be marked as the most significant revenue event for all the industries for the entire year. It is, in fact, so important that newspapers across the country have special expanded distribution of their publications that week and Thanksgiving Day circulation is the largest circulation day of the year. A large number of consumers turn to local newspapers and advertising pre-print inserts for information on the best deals.
As shared by IBISWorld, more than two-thirds of Thanksgiving revenues come from spending on food and drink for family gatherings and festivities; this category is expected to increase 5.1 percent from last year. Celebrating the year-end holidays with loved ones remains an important tradition for many Americans, so spending on consumables is not expected to suffer much, despite poor confidence.
87.8 percent of US households are expected to celebrate Thanksgiving by having families and relatives gathered around the turkey this year. The average household will spend $52.75 on Thanksgiving dinner and $31.23 on turkey alone. Other, more discretionary expenses such as greeting cards, gifts and decorations are not anticipated to grow much this year, increasing only 0.7 percent over 2012 figures.
