Mass Market Fashion … Is It Getting Real?

While they may not be industry experts, the college generation knows what they want in a magazine. “What does the future of fashion magazines hold?” The question was posed to open an article written by Daisy Guy that appears in Impact, the University of Nottingham’s official student magazine. “As popular publication In Style has recently announced its’ departure from the traditional print format, there is one very important question being asked: are our favourite print magazines truly suffering at the hands of their digital counterparts and what are we doing to save them?” she asks. To answer the first part of the question, she cites recent MPA figures for a few key titles that show large growth in their digital title sales and increases in print sales. “For example, between August 2015 and August 2016, Country Living (a popular home style magazine) saw an increase of 60.1% in their digital sales and only an increase of 0.4% in their print sales,” Guy writes. “This pattern is also underlined by all-around, all-time favourite fashion bible glossy, Vogue, who saw their digital sales increase by 38.4% but their print sales increase by only 7.1%” What we see in these figures is not […]