Marketing Events and Campaigns for Halloween
The Disneyland Halloween Time team is collecting and using great user-generated content to build excitement around Disney events on their Facebook page. You can also showcase a gallery of customers’ Halloween photos on social media sites like Facebook and Pinterest. You can even submit a link to Digg to rank high on search engine phrases around Halloween.
Connect Halloween advertisements to good causes
Many retailers use Halloween to launch campaigns that deal with socially responsible causes such as education on the dangers of drunk driving or smoking. McColl’s is joining with the charity CRY (Cardiac Risk in the Young) to launch some “frightful fundraising” this Halloween. The campaign will include a number of in-store promotions for families stocking up on their trick or treat goodies. It will allow CRY to reach a huge audience and increase awareness. Here is another example where a photographer gives away customized portraits to anyone who makes a donation to the Charity Canned Food and Blood Drive.
Multichannel retailer HSNi will offer kids and parents Halloween-themed products that help kids, this Halloween. HSNi will donate a minimum of ten percent of the purchase price to the U.S. Fund for UNICEF for each item purchased in Trick-or-Treat for UNICEF stores at HSN.com, GrandinRoad.com and Chasing-Fireflies.com to support lifesaving programs for children.
Go where your target shoppers’ are
BuySeasons, an online retailer for costumes, has seen that their mobile website traffic increases dramatically during commuting hours and on weekends, as people browse for costume ideas while they’re on the go. However, most shoppers will use a laptop or desktop to complete their purchases. To reach shoppers across screens, BuySeasons launched mobile Product Listing Ads (PLAs) on Google Shopping this year, in addition to desktop PLAs, and created mobile-optimized web pages to make navigating the website much easier for mobile shoppers. Marketers have observed that searches for “makeup tutorial” videos on YouTube spike every October as people look to complete their costumes. This year, M•A•C Cosmetics launched a series of videos on YouTube to promote their latest collection, creating a playlist of how-to videos that show users ways to create Monster's Bride and Day of Dead looks.
