Make Your Fans Work for You
But that doesn't mean you sit down and do nothing. That fan who touts your services does it because she loves your services, but that doesn't mean you can't help her along. That doesn't mean she wouldn't appreciate a thank-you. Take it a notch further. Make your customers and fans feel really special. Make them proud to associate with you and make them want to boast about you.
Here is a 6-step guide to making your fans work for you.
1. Find your biggest fans
Which customers simply love your product and can't stop talking about it? Which followers most often retweet and repin your stuff? Which readers comment most actively on your blog? If you don't yet know, find out!
2. Thank them
Duh. But seriously, do this. Whether it's an email thanking you for your service, or a tweet recommending you to another follower, don't forget to thank your fans. Even send them a handwritten thank-you note once in a while.
3 Give them something to share
Even your biggest evangelists need something to work with. Create material they'd look good sharing: blog posts with tons of good info, interesting case studies of customers using your product, videos of customers using your product, pictures of your team working on something cool.
Like all the other tips, this isn't something that is, or should be, limited to social media. At events, hand out t-shirts or cool gifts that evoke your brand. I'd put up a branded calendar, for instance, if it had amazing photos. Try something that works well with your brand, so it's not just the logo that makes people think of you. For example, we send some people embroidered holiday cards for a special greeting; some get tumblers or bags. Heck, throw them a party. Make sure you have a photographer or two and share the pictures with the attendees.