Make the Most of 2014’s Marketing Dollars with Print and Online Marketing
Many Minnesota business owners welcome the New Year as an opportunity to get the most out of their marketing dollars. Some people believe they have to choose between print marketing and online marketing. However, integrating print and online marketing efforts can give business owners the most bang for their buck.
Integrate Your Print and Online Marketing
When used together, print marketing and online marketing can help you build better customer relationships and increase sales. Print marketing can direct recipients to a company’s website, while online marketing can encourage website visitors to request print marketing materials.
For example, print marketing can include a QR code that recipients can scan to direct them to a company’s
Likewise, online marketing can encourage website visitors to request print materials, such as a catalog, brochure, or other informational materials. Not only does this give businesses an opportunity to educate recipients about their services and products, it is an opportunity to add online visitors to their contact lists for future print campaigns.
Maintain a Good List
To effectively market to customers, businesses need to understand their customers’ needs and show them how a product or service may fill these needs. Business owners need to maintain their lists of contacts and include personal or demographic information so they can personalize marketing materials to recipients. The quality of your list can make or break your marketing campaign.
Depending on your industry, demographic information that may be helpful in a marketing campaign are age and gender of recipients, marital status, and whether or not your recipients have children. For businesses that cater to both residential and commercial clients, be sure to indicate whether a contact is a business or residential customer.