Learning from Each New Client and Process

It helps to look back at the distance you have traveled and think of what you would have done differently

The client in question is a provider of online advertising and marketing services for small to mid-sized businesses. We worked with the client to develop online and interactive ads for them.

This project was especially interesting for me because it was our first real opportunity to try out our new Virtual Account Manager workflow. We have been tweaking our delivery of online services, and set up the Virtual Account Manager workflow to provide clients more support during the ordering process. We tested it out internally, of course, and our first "client" was our internal marketing team: but this was the first external client and I was a bit anxious to see how it would work out.

What Went Well

Thankfully, it worked out very well on the whole. The process offered the client a lot of flexibility, which they appreciated. The process also enabled us and the production team to stay on top of the client's requirements and respond quickly and effectively.

We comfortably met ad quality and turnaround specifications that we had agreed upon with the client: in fact, many of the client's marketing consultants were very impressed with the turnaround and quality of ads. I heard from many of them personally (and often) on how good a recent ad was.

Some comments from various client contacts in different offices:

Affinity Express was very impressive with their quick turnaround time and their quality of work. They produced four display ads for my client in less than two days. The client was very impressed. I look forward to using them again here in the near future!

Great job on the ad.  The customer and I love it.