‘Keep doing what you’re doing...’
A very wise colleague of mine once told me that she told all of her prospects this phrase to get them to see that they needed to make a big change in the way they were doing things...
“Keep doing what you’re doing and you’ll keep getting what you’re getting.”
Now, if you’re Bill Gates, we might say that you SHOULD keep doing what you’re doing because it is gaining you billions of dollars, world renown and the ability to be philanthropic on a world-altering scale. HOWEVER, if you are a print provider struggling in today’s competitive landscape, you may want to consider this phrase more carefully.
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.