It's Confusing Being Green

It?s not easy being green, particularly when the information about getting the most benefit of environmentally friendly products is hard to find and confusing. According to new data from Cone Communications, nearly three-quarters of consumers (71%) said they consider the environment when shopping, up from two-thirds (66%) five years ago. Indeed, nearly half of all consumers (45%) actively seek out environmental impact information of the products they?re buying.