UV Printing: Can You Afford not to Make the Investment?
How about those special effects? Some of you might not think you currently have the customer base for these applications, but are you sure? If you were aware how predictable and repeatable some of these processes actually are, I think you would change your mind. The opportunities are endless. With all of the advancements in chemistry that we have today, all of this is possible.
Just imagine how your customer would react when you show them a sample of the reticulating strike-through effect on their company mascot, which happens to be a lizard. Or what about the color shift coating that turns a silver Mercedes from blue to green? Think about the soft feel of a suede loveseat in their sales brochure. I have seen some very impressive printed samples out there. So why not have this option to offer your customers?
I realize that UV applications are not for everybody, but if you are looking for something that will truly set you apart from the other printers, or feel the need to be more productive throughout your process, UV could be the answer that you’re looking for.
Darren has worked in the printing industry for 30 years and spent more than 12 years at two of the nation's leading high-end commercial printers: Bradley Printing in Des Plaines, IL, and Williamson Printing Corp. in Dallas, TX. During that time, he operated conventional and UV 40˝ sheetfed presses and also successfully managed a $15-million pressroom equipment transition. Darren also was Lead Press Instructor for Heidelberg, where he directed specialty equipment startups and was involved in all aspects of the printing process by teaching both instructor and pressroom employees.
In addition, he served as a troubleshooter for various printing companies in the U.S., Canada and Mexico. As operations manager for a start-up specialty folding carton company, he played a key role in achieving more than $6 million in sales within two years. Currently Darren is president of D.G. Print Solutions, a consulting firm that supports printing companies of all sizes. He specializes in growth development planning, pressroom color management and pressroom training through specialty print applications.