Introducing David Kang: New Chief Digital Officer of Affinity Express
Before TrueAction, David was senior vice president/group account director at Beyond Interactive, which was the largest digital media agency within the WPP Group. He oversaw product and business development for the direct response, e-commerce transactional sub-practice and managed a significant portion of agency revenue. David led marketing activities across direct marketing, social media, brand awareness and emerging media campaigns, as well as in multi-channel media strategy and planning of integrated brand and direct marketing. He prototyped global media planning tools and developed measurements and analytics to help clients to both establish the value of marketing activity and forecast sales. During his tenure with Beyond Interactive, he also served as account director and account manager.
David also founded deepFry, LLC, a full-service interactive agency, where he was solely responsible for strategic client direction and architected business and marketing plans for web presence, digital marketing, promotional and media plans to assist clients in building new online experiences, launching established brands on the web and achieving return on investment.
As engagement manager for McCann Erickson Relationship Marketing, David led development of online marketing programs for top-tier global clients. He was also account manager for major clients at MVBMS/Euro RSCG, where he created three award-winning interactive ad campaigns and increased company billings by 200%. He has an MBA from Duke School of Business and a bachelor of arts in English from New York University.
David brings immense experience and competence to his new role and I am really looking forward to working with him!