Inside the Integrated Print Forum 2013
Q. What are some of the unexpected benefits of attending this conference?
A. Since the Forum is right here at Printing Industries headquarters, attendees can tour our great facility and meet our staff—people they may have only talked to on the phone or followed through their articles and columns, like our lab manager, Brad Evans. Then there’s the fun dinner event we have planned for the evening of May 14th, when the entire group will load onto buses and head down to Penn Brewery to experience some award-winning craft beers and an entertaining dinner theater show. But mostly it’s the connections attendees get to make with each other, the speakers, and our staff. The networking opportunities at an event like this can’t be overstated.
Q. What level of understanding of integrated media technology and developments is required to benefit from IPF?
A. I believe everyone—from complete newbie to expert integrated marketing professional—will be equally enthralled by this program. The sessions offered center around five overarching themes; online business engagement, business transformation, integrated media marketing, social commerce, and sales growth. If you’ll notice, most of those topics are business related, not technology. Don’t misunderstand, we’ll be hearing about lots of cool technology, like RFID-enabled social media and magazines that contain actual video screens on the pages. But outside of the hands-on lab, the tech talk will be to a minimum—the focus here is on the services that integrate print with other marketing methods, on business growth potential and sales.
Q. What will attendees ultimately take away from IPF?
A. I’d like to think attendees will get a fresh perspective from the Forum. That they’ll be able to go back and look at their business with a critical eye and either be affirmed that they’re on the right track or realize that they learned some great things that could help them improve their business.