Independent Print Operators Increasingly Join FASTSIGNS® to Effectively Enter Wi
This post was submitted by 2016 President's Conference sponsor, FASTSIGNS International.
As the need to diversify service offerings grows, many independent print operators are turning to FASTSIGNS International, Inc. for direction and ongoing support to develop and sell wide-format signage. In 2015, the company’s Co-Brand program accounted for 20 percent of the franchise agreements it signed, a significant increase from prior years.
Launched in 2012, the FASTSIGNS® Co-Brand program helps independent business operators with print-related services add the FASTSIGNS brand and full-suite of solutions, while retaining control of their existing businesses. Co-Brand franchise owners maximize their businesses’ true potential by expanding their service offerings and effectively marketing and selling the new services with ongoing guidance from FASTSIGNS. Franchisees in the program consistently report that the partnership is adding value for customers and promoting long-term growth opportunities for their businesses.
For Donna Booth, a FASTSIGNS Co-Brand franchisee and owner of Prestige Printing, joining the company’s Co-Brand program in 2013 saved her significant time, resources, and money. She spent the previous year trying to maintain operations, while researching the equipment necessary to offer wide-format. After purchasing equipment, she came across FASTSIGNS at a trade show and began talking with a company representative. She quickly realized that she needed to change her equipment order and join the FASTSIGNS Co-Brand program.
“Words can’t describe how much of a relief it is to have a business partner I can turn to on an ongoing basis who understands my business and knows the best way to continue moving it in the right direction,” Booth explained. “FASTSIGNS takes out much of the guess work and walks you through every aspect of moving into the signage and visual graphics industry. They helped me with everything from purchasing the right equipment to marketing the products and services to existing and potential customers.”