Inbound Marketing: A Cost-Effective Strategy for SMB Marketers
1. Blog to exist or exist to blog: 2013 is the year to start what you have been holding off on before now—blogging for your business. Yes, Google has introduced changes in its algorithm yet again, which means there are no quick-fixes like black-hat search engine optimization (SEO) techniques to bring a ton of prospects to your website in no time. The new approach for SEO is to create content that is engaging, interesting and relevant. Blogging is one of the best ways to ensure your website has content that reflects latest trends, industry updates and market dynamics. Such material will attract visitors to your website in droves. It enriches the top of your sales funnel because prospects searching for information about your industry will find your posts on search engine results pages and click through to your site.
After setting up the blog, it's time to start posting. Topics could range from products in development to employee experiences working at your company to interesting observations and developments taking place in your industry. By interacting with clients and your sales and customer service teams, you could gather questions that you answer in your blog posts. For example, last week someone asked me how could he market his brand on a shoestring budget and here I am answering his question using digital marketing.