Important Metrics for Mobile App Analytics
Funnel analysis breaks this process down into discrete steps and shows how many users are lost at each stage. This information can be used to improve the placement of call-to-action buttons or create shorter forms with fewer details requested. Funnel analyses are an effective way to calculate conversion rates on specific visitor behaviors and contribute to the development of effective apps.
Optimize Screen Hierarchy
Making apps look good and work well across hundreds of devices with different combinations of screen sizes, pixel densities and aspect ratios is not easy. The optimum design hierarchy of needs assumes a design must meet basic needs before it can satisfy higher-level needs to be successful. For example, a high to low requirement would be functionality, reliability, usability, proficiency and creativity. In addition, mobile apps designs tend to have deeply hierarchical interfaces with lots of screens with small amounts of information that users have to navigate. There simply isn’t enough screen space to show lots of information. So if the calls to action or other important information are buried deep under multiple layers of content, visitors might not be able to reach them to complete the goals set for the apps.
Regardless of the industry you are in, to thrive in the world of mobile apps marketers must engage to retain audiences. How are you tracking and monetizing your mobile customers’ movement and activities?